Direct advertising is the most specific way to get your advertisements seen by your target audience. So how does direct advertising work? As you’re browsing the web, a publisher puts a piece of code on their website. As you continue surfing the internet, a cookie is placed on your browser which collects data on the websites you visit, what you search, what you buy and the links you click on.
Advertisers then collect data about consumers’ online activity and places relevant ads on websites they view. Advertisers can be more direct than ever before. They used to be limited to certain demographics such as age, location and gender. Now advertisers are able to use your browsing history to target an even more specific audience. They can place ads on websites relevant to you based on what interests you. They are able to be as specific as gender, employment status, education level, marital status and income.
Direct advertising benefits the internet user’s experience. The time they spend searching the web is now personalized to their interests and needs. The websites they view have ads that are relevant to their previous searches and purchases. Some of the ads may contain coupons or offers all catered to their interests on the internet.
How does this help your business? You are no longer throwing away your time or money by targeting the wrong audience. Consumers who are searching for a product or service will be more likely to click on an ad and go to the website that interests them. With direct advertising, you pick and choose what websites you want your ads on and who sees them.
Speak with a direct advertising professional today by calling 8134662435!