Uhsome Case Study On Morgan Exteriors Inc

“We take the risk out of home improvements.”

Founded in 1995, Morgan Exteriors is committed to providing the most innovative, energy efficient and highest quality products available in the home improvement industry today. Their team of experienced professionals is ready to help homeowners with energy efficient vinyl replacement windows, solid core vinyl siding wall systems and doors, as well as any exterior home repair projects. They are also hurricane protection specialists with a variety of options to fit anyone’s storm protection needs.

Morgan Exteriors’ old website did not reflect their brand or meet their changing needs as they reached out to new markets in the region. The design was average, the code was not search engine-friendly and the website architecture was confusing. So when do you think they needed a new one? Yesterday.

In June of 2011, Kief Rosa, Morgan Exteriors’ Sales Manager, reached out to Uhsome for help. He introduced Uhsome’s creative team to Kirk Morgan, who is the owner of Morgan Exteriors, Inc. Uhsome offered a variety of effective media and marketing services including custom website redesign, web development, e-mail setup, Uhsome hosting, content creation for 24 articles and press releases, search engine optimization, social media management with design page, Pay per Click (PPC) campaigns, as well as quarterly reports.

They didn’t have a display advertising campaign like their competitor FAS had. Uhsome offered an effective display strategy to increase their sales. From July 1st to July 31st of this year, their display advertising campaign has reached over 75,505 impressions with a click through rate of 3.4351%.

Uhsome redesigned Morgan Exteriors’ website which allowed them to greatly expand site content. The new website describes their products and services in greater detail with tools to help visitors decide which products are best for them. The redesign brought a quick and overwhelmingly positive response while immediately leading to increased sales.

Morgan Exteriors Inc BEFORE redesign
Morgan Exteriors Inc AFTER redesign

Morgan Exteriors Inc Facebook Fan Page Design

Search Engine Optimization (SEO): Google “Windows Lutz” Page 1

Pay Per Click (PPC): Google “Tampa Replacement Windows” Page 1

Morgan Exteriors’ weekly total reach on Facebook shows an increase of 766.67%

In only 2-3 months, Uhsome’s excellent social media marketing team helped Morgan Exteriors gain 657 active followers.

Through Uhsome’s partnership with Morgan Exteriors, they have now expanded in servicing areas in 7 counties and 61 cities including Hernando, Hillsborough, Pasco, Pinellas, Manatee, Sarasota and Polk. Morgan exteriors is ranked #266 in the 2011 Qualified Remodelers Top 500. They are also a BBB accredited business with an A+ rating.

In December of 2011, Morgan Exteriors Inc has won the 2011 Angie’s List’s Super Service Award in the following categories: Gutter Repair & Replacement, Roofing, Siding, Windows, Painting – Exterior, and Doors.

“Kirk, I just wanted to write you to let you know what a wonderful job that your company has done on my house. It’s hard to believe that it’s the same house. Everyone has been very professional from you all the way down to the installers..”

About Uhsome Media and Marketing
Uhsome is an interactive agency helping businesses build long-term digital and social strategies. Their media strategies have been successful across various types of businesses in multiple locations. Uhsome has worked with clients ranging from multinational brands, large insurance companies and even international gem dealers based in Switzerland. They have found success from local, national and international businesses. Uhsome are experts on all digital design and development elements. The goals of their media campaigns are to generate awareness, build brand equity and drive increased revenue for our clients.

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