“No one can doubt the mass reach that television enables, but the truth is the online channel is now beginning to offer that same level of audience reach, but with arguably better engagement… “ – Julie Batten- Mashable.com. Television ads have always held a dominant share in the advertising market, … Continue reading Shift From Traditional To Digital.
Website Checklist: 1. Why is the site needed? 2. Who is the audience? 3. How will they use the website? 4. What are the key reasons users may have for visiting the site? 5. What feeling or message do you want the website to convey to those who view it? … Continue reading Websites For Morons: Getting Started.