These steps focus on creating conversions and generating leads for our clients by improving your company’s search engine presence to deliver better qualified traffic in a cost efficient manner.
Strategy Development & Goal Creation
Together, we’ll hold an initial strategy session in order to determine your overall goals for the engagement and the key conversion points for the website. The strategy sessions will work to identify the objectives of the Campaign, the target audience(s), and the desired actions of each audience.
We provide ongoing analysis and recommendations to continually identify and refine a list of keywords and/or phrases that are relevant to your programs and services. We then research these, and similar keywords and phrases to determine their frequency of use and the amount of competition associated with each.
This direct marketing approach applies targeted ads for each core audience and target program to help drive search traffic to increase conversions. These campaigns run on both Google and Bing.
This indirect marketing approach utilizes digital banners designed with each core target audience in mind. These banners are distributed to various channels including Social (Facebook, LinkedIn), YouTube, and other appropriate websites based on specific target markets.
You might consider taking advantage of our video production services to better display your product visually. Online videos can instantly enhance your website and are easy to share on all kinds of social media outlets.
We provide continued analysis and recommendations on website updates and/or modifications to increase user conversion. Examples of modifications include: new or revised calls to actions, user interface (UI) enhancements, and the development of various promotions to capture customer information and drive overall conversion.
Reporting & Ongoing Strategy
We will hold monthly strategy meetings with you to review the previous month’s results. The review will focus on the analysis of the overall site traffic, search traffic, and user actions on the site. The initial report will be a “benchmark” report showing a baseline for measurement and success.