Keyword Research

We provide ongoing analysis and recommendations to continually identify and refine a list of keywords and/or phrases that are relevant to your programs and services. We then research these, and similar keywords and phrases to determine their frequency of use and the amount of competition associated with each.

Strategy Development & Goal Creation

Together, we’ll hold an initial strategy session in order to determine your overall goals for the engagement and the key conversion points for the website. The strategy sessions will work to identify the objectives of the Campaign, the target audience(s), and the desired actions of each audience.