Although we hear a lot about social media today, traditional media is still in use. Social media is the new way to get your company’s name out there. Social media is fast, cheap and makes it easy to reach your specific target audience. We still see traditional media today in billboards, magazines, newspapers and press releases. When a business combines traditional media with social media, they get the best of both worlds.
Have your social media complement your traditional media. Let’s say your business puts up a new billboard out on the street. Take a picture of it and post it on your social media sites. Your social media viewers will see the billboard on your pages and when they see it on the street, they will retain the content better.
Let your traditional media be a way to get your customers to your social media sites. If you have an advertisement in a magazine, add your social media icons to the bottom of it. This lets your audience know that your company is social media friendly. It will entice them to go check out your social media sites, possibly providing insight or purchasing your product.
Use positive feedback in both your traditional media and social media. Social media creates a way for your audience to provide feedback. If customers write on your wall about how great the product is, put it on your next advertisement. Customer satisfaction is always a good, reliable way to market your product.
Through traditional media, you do not always know what your customers are thinking. With social media, you can listen to what your customers have to say about your product or service. They can write on your wall if they have a complaint and your business can quickly address it. In the long run, this will help keep loyal customers and gain new ones.