You’ve heard it for years now: your website needs to be optimized for mobile. Have you listened, though? If you haven’t, you soon may be in trouble. In fact, you likely already are and may not even know it. The fact is, the way people search for information is fundamentally different than it used to be. Several years ago, it was just important for brands to have a website. Now, it’s important that that website can be easily viewed from mobile devices.
Why is this so? In part, the majority of searches that Google logs now come from mobile devices as opposed to desktop devices. This has been the case for the past couple of years now, and in an effort to continue providing users with the best experience possible, Google is adapting how they decide which pages should rank higher on search results.
The Mobile First Index
One main way that Google is dealing with this shift is by changing the way that they index pages. Currently, Google site crawlers will view the desktop version of your site and use that to make a determination of your mobile site and how it should rank. When the mobile first index rolls out, as the name suggests, Google will now first crawl your mobile site and use that to determine how your site should rank.
As you can see, the majority of searches for most industries takes place on mobile, with the exception of a few industries where the number is just below half. To please the majority of users, the emphasis is shifting to mobile.
As we mentioned earlier, you may already be in trouble when it comes to your lack of mobile optimization, and that is because of your users. While the mobile first index has not yet rolled out, as the stats show, people are already following a mobile first strategy when researching brands and information.
The result? Either your page is not showing up on search results, resulting in a lack of traffic, or it is showing up on search results, but your mobile site is poorly designed and results in a large percentage of your traffic abandoning your site for something better. Not good!
Take Optimization Seriously
We cannot understate the importance of mobile optimization. Not only will this change impact your rankings if you aren’t optimized, you are already turning customers away by not providing them with the positive experience they have come to expect from mobile websites.
Desktop websites remain an important aspect, there is no denying that. However, you would be doing yourself a major disservice by only considering your desktop share of users.
What You Should Do
Seriously consider hiring a company, such as Uhsome, that has experience with web development and mobile optimization. We focus on creating an end product that is fully responsive on mobile, ensuring a positive experience for your users.
As you can see in the example above, all of the features of the desktop site are present on the mobile site. Users can easily see all of the information and tap to go to any other links present at the website. The experience is in no way compromised or minimized simply because of the device type.
As for the drop date of the mobile first index? We don’t have a solid answer from Google, but we likely won’t see this update until sometime next year. If your website is not ready for this switch, don’t panic. Now is the time to get things in order before the switch takes place.