Companies find business-to-business relevance in social media

TAMPA — Restaurant owners and retailers are familiar with using social media to reach consumer audiences. For companies targeting a business-to-business audience, social media use is more nuanced, but still effective.

People relate to strong content and brands, said Ryan Sammy, director of Web promotion for Tampa digital marketing agency BlueGlass.

A company decision maker is likely to use social media to find out what content a business is posting and to determine if that business is a “thought leader.”

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