1. Research. Research is the first thing you need to do when creating a PPC campaign. You need to clearly set your business goals. What do you want out of this campaign? This will help you measure your success. You also need to research your competitors. Find out what words they’re using and who they’re targeting. Researching your target audience is also key. Who exactly do you want to reach? What websites are they visiting? Knowing all of this information before beginning your campaign is important.
2. Choose the right keywords. Having the right keywords is crucial for a successful PPC campaign. These keywords need to be extremely relevant. Think about the words your target audience would use to search for your business. Make use of Google’s Keyword Tool to help you finalize your list. Also, it’s important to remember to use separate keywords for different Ad Groups.
3. Create the ads. Make sure the ads are simple and to the point. They need to catch the eye of the viewer and have an incentive for them to click. The incentive could be a promotion or just really great content. Cater your ads to the unique selling point of your product or service. Make sure your ads are different sizes with different messages. If someone didn’t click on one of your banner ads, maybe they’ll click on a different one.
4. Monitor your campaign. Keeping track of your campaign is important. Gather as much data on CTR and conversions as you can. Seeing what’s working and what’s not will save you money in the long run. Always be aware of how your campaign is doing and keep trying to get the most out of your PPC campaign.
CoverPPC, Tampa’s leading PPC agency, will manage all of of your Google and Facebook pay-per-click (PPC) campaigns from concept to completion. Call 8134662435 to get started today!